Automotive Data Acquisition and Cleaning

Chariots on File was founded in 1998 by Jeff Marsh to provide data services to automotive advertising companies in the US and Canada.

Our mission is to help your customers sell and service more vehicles. If it is important to you, it is important to us.

We Know Automotive Data

Over the past 15 years, we have worked with over 100 advertising companies to complete many thousands of downloads for over 9,000 auto dealers in all 50 US states and 7 Canadian provinces.

The Best Prospect Data Available

The customer records in auto dealers’ computer systems provide the absolute best prospecting data available to a dealer, and is available nowhere else. The problem is, the system was not designed to maintain mailing lists, so the data needs to be cleaned, filtered and de-duped to make it useful.

Chariots on File has a 12 step cleaning process to take the dealer’s customer data and produce a ready-to-mail list that is more effective than any demographics-based data anywhere.

No Contracts, Your Schedule

We do not ask you to commit to any schedule. We believe you – the advertising professional – are best equipped to decide when and how often your dealers need to mail their customers.


High-Quality, Customized Reports

Chariots on File provides a range of industry standard and unique reports, supplied to you in MS-Excel files so you can make your own adjustments. Better still, as we write our own software, tell us what you want to see and we can make the changes for you and keep them for your exclusive use.